You’ve already done the hard part.
The new logo is confident and modern, and the bite mark is a memorable detail. Paired with the Evolve palette and the verbal identity you’ve built, the brand is ready to work.
Our role isn’t to redo any of it — it’s to bring it to life through photography and how it shows up on the website.
From the old identity to the new is quite a leap.
The shift in tone, palette, and energy between the current site and the new brand is significant. A revamp is the moment to bridge that gap and let the new identity land properly.
- Carrying the new logo and palette through every page
- A hero photograph styled to match the new brand mood
- The BC Children’s Hospital story given more visible real estate — it’s a powerful trust signal that’s easy to miss in its current placement
Delivering design consistency throughout the category tiles.
Each category currently lives in a different colored box with mismatched product photography. A first-time shopper might read four different brands instead of one.
- One unified shoot covering all four category hero images
- Backgrounds for each category that relate to each other to continue brand consistency
- Color cues drawn from the brand palette rather than chosen ad hoc
- The lower gallery section curated or replaced with intentional content
Online shopping versus on-shelf brand strength.
The shop pages are quite clean — a strong starting point. But it’s worth asking where the focus should sit: as a wholesaler entering retail, the shelf and the box become the brand ambassadors, not the individual e-commerce product page. Photography for online and photography for the shelf are related but not identical jobs.
- Shifting focus toward box-led sales over individual SKU e-commerce
- Re-shooting each product with consistent lighting and angle
- Adding a styled detail shot for each product on the product page
- High-quality photography and better lighting will enhance the deliciousness of your products and the freshly baked promise
The blog is text-only, which is a missed opportunity.
Twelve posts and most are without images. Search engines and customers both respond to visuals. A library of brand-consistent shots could lift the whole content side.
- One photo library serving site, blog, social, and any future sell-sheets
- Lifestyle and gifting shots for blog post headers
- The blog page can also source short-form content for your social media platforms
- Behind-the-scenes process imagery for the About and Blog pages